![]() ![]() A Grubhub spokesperson said the number of virtual concepts from chain restaurants on its marketplace, or app, quadrupled from March to December of last year.Ĭhains have been especially fond of using their existing brick-and-mortar locations as dark kitchens, which they say is more cost-effective than renting from a ghost kitchen facility like Kitchen United or CloudKitchens. Uber Eats has more than 10,000 virtual restaurants listed on its app. While chains and independent restaurants have been launching delivery-only concepts for a couple of years, the pandemic has spurred a flurry of virtual restaurants as operators scramble to find new off-premise revenue streams. The menu of traditional wings, boneless wings, onion rings, waffle fries, and fried cheese curds features two exclusive Cheetos sauce options: cheesy Original Cheetos and Cheetos Flamin' Hot wing sauces. Taco Bell's Doritos Locos Tacos has long been a top seller.Īpplebee's and Frito-Lay North America, maker of the Cheetos, are betting that Cosmic Wings will attract delivery-obsessed consumers. One way to set yourself apart from the pack is to pair up with an iconic consumer goods brand with name recognition like Cheetos.įast-food chains like Taco Bell have been mastering mashup menus for years. "And one of the most important things is that you'd have to be differentiated and special." "We learned a lot from that pilot," Gladston told Insider. Last year, Applebee's, owned by Dine Brands, introduced Neighborhood Wings by Applebee's.Īt its peak, 700 restaurants were producing the menu of the delivery-only brand, which was available on Grubhub.įor its next chicken wing concept, Applebee's is choosing to go with the flashier Cheetos-inspired Cosmic Wings and is working with Uber Eats, which has more reach than Grubhub, according to Scott Gladstone, vice president of strategy and development at Applebee's. Virtual chicken wing brands have been especially popular during the pandemic, a key reason why Applebee's is sticking with wings. The menu will be produced from the kitchens of Earl's casual dining chains including Brio Italian Grille, BRAVO! Italian Kitchen, and Bertucci's, Earl Enterprises told Insider. Last week, Food Network star Guy Fieri launched Guy Fieri's Flavortown Kitchen in partnership with restaurant veteran and Earl of Sandwich founder, Robert Earl. Besides Applebee's, Cracker Barrel, and Bloomin', restaurant companies turning their brick-and-mortar stores into dark kitchens include Chili's Grill & Bar owner Brinker International, BJ's Restaurants, Fazoli's, and Lazy Dog Restaurant & Bar. The speed at which chains are entering the ghost restaurant space underscores how competitive the segment is getting as chains and celebrity chefs saturate delivery apps with these new virtual restaurants. Cochran, president and CEO, told investors during an earnings conference call on Tuesday. "It's a unique opportunity to see how an offer of something that Cracker Barrel is known for resonates as a delivery-only offering," Sandra B. Dubbed CB Kitchen, the Indianapolis dark kitchen is launching on Friday a delivery-only chicken and biscuits brand as the struggling family dining chain looks to step up its digital business. On February 23, Cracker Barrel Old Country Store said it has converted a restaurant into an off-premise only store. ![]() ![]() "Chicken is a large and rapidly growing category and we look forward to expanding this opportunity for years to come," Deno said. Have an account? Log in.ĬEO David Deno told investors on Thursday that Tender Shack could generate $75 million in incremental annual sales for the Tampa, Florida-based company. This story is available exclusively to InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |